NEWS
Music Leaders Launch Climate Pact
Tuesday 14 December 2021
● Beggars, BMG, Brownswood, Ninja Tune, Secretly Group, Sony Music Group, Universal Music Group, Warner Music Group, Warp and other music groups agree collective action on climate crisis
● Science based targets reducing carbon emissions, initiative supported by UN Environmental Programme
● Convened by UK’s Association of Independent Music (AIM) in collaboration with UK record labels association the BPI
● Recorded music initiative for the whole of the music sector, welcoming other music businesses to sign up
A group of leading music companies have signed a wide-ranging commitment to ‘decarbonise’ the global music business in alignment with the latest climate science.
Initiated by the UK’s Association of Independent Music (AIM) in collaboration with UK record labels association the BPI, the founding Signatories of the ‘Music Climate Pact’ span numerous areas of the music business and include all three major music groups – Sony Music Group, Universal Music Group and Warner Music Group – as well as world-renowned independents Beggars Group, BMG, Brownswood Recordings, Ninja Tune, Secretly Group, Warp and others.
By February 2022, founding Signatories will be required to sign up to one of two schemes, the Science Based Targets Initiative (SBTi) or the UN-backed Race to Zero SME Climate Commitment. This will see Signatories work with experts to set and execute actionable climate targets on which they will report regularly.
The Pact, developed with support from the UN Environmental Programme, marks a significant step in aligning the global music business, and the measures already taken by individual companies, around a coherent and industry-co-ordinated strategy. This will seek to unite and take forward existing climate initiatives.
For some Signatories, this could include AIM’s Climate Action Group, the Group’s Near-Mint Vinyl initiative to reduce vinyl waste, and IMPALA’s Carbon Calculator – an upcoming tool for the independent music sector. Other Signatories will look to fulfil this commitment through exploring music industry sectoral guidance for the SBTi initiative as well as build on steps already taken by Beggars Group, BMG, Ninja Tune, Sony Music Group, Universal Music Group, Warner Music Group and others.
Members also commit to sharing data, insights and resources, as well as providing support for artists to engage and speak up about climate issues.
The Pact hopes to grow quickly from its list of initial Signatories, with hundreds more companies from around the world expected to sign by June 2022. AIM, the BPI, IMPALA and other national and international organisations will continue to provide support to encourage other businesses to sign up and deliver on the Pact.
In addition to its Signatories, the Music Climate Pact also has a number of registered ‘Supporters’ – businesses and organisations that help create and deliver music, and which share the same vision for a cleaner, more efficient and sustainable music market. Supporters agree to work with Signatories in the reciprocal sharing of data, knowledge and resources to help deliver the Pact’s goals. Initial Supporters include IFPI, Worldwide Independent Network (WIN), Julie’s Bicycle, Key Production and Music Declares Emergency.
Through these relationships, the global music sector has the ability to innovate, put out incredible music to a mass audience and shift culture by inspiring change.
The Music Climate Pact
Vision
To harness the power of the music industry towards inspiring transformational action on the climate crisis.
Purpose
By aligning as a sector, we stand to de-politicise sustainability and address our biggest environmental impacts in an efficient and collaborative way.
There is a lot of work to be done if we are to become a more sustainable industry, but we will be guided by climate science and take tangible, unified action and regularly update on our progress.
Commitment
The Pact’s founder Signatories commit to:
Take individual and collective action to measure and reduce our greenhouse gas emissions (scopes 1, 2 and 3)
By February 2022, have either signed the Science Based Targets standard commitment letter stating that we will commit to setting science-based targets or will have joined the Race to Zero programme
Work together as an industry to establish carbon measurement methodologies, tools and frameworks backed by climate science
Work in partnership with shared suppliers and digital streaming platforms (DSPs) to obtain data and drive emission reduction projects in a collaborative fashion
Support artists in speaking up on climate issues
Communicate openly with fans about the impacts of the music industry.
Full list of the Pact’s founding Signatories:
Anjunabeats
Beggars Group
BMG
Brownswood Recordings
Full Time Hobby
Inside Recordings
!K7 Music
Ninja Tune
Secretly Group
Sony Music Entertainment
Universal Music Group
Warner Music Group
Warp
Full list of the Pact’s founding Supporters:
Association of Independent Music (AIM) (representing the UK’s record labels, self-releasing artists and associated businesses)
A2IM (representing US independent music businesses)
The BPI (trade association for UK record labels)
EarthPercent
IFPI (representing the recording industry worldwide)
IMPALA (representing Europe’s independent labels)
Julie’s Bicycle
Key Production Group
Music Declares Emergency
Worldwide Independent Network (WIN) (representing independent labels worldwide)
Paul Pacifico, Chief Executive Officer of the Association of Independent Music (AIM), said: “The climate crisis is the single greatest challenge facing the world's population. No single business can solve this global threat on their own and it has been inspirational to see so much of the global music sector come together to take action. This Pact builds on the amazing work already underway by individual businesses of all sizes, and brings the knowledge sharing and cross collateralisation needed to effective substantive change. I would like to thank the Pact's supporters and partners and look forward to welcoming more businesses to the Pact and helping them deliver on its commitment.”
Geoff Taylor, Chief Executive BPI & BRIT Awards, said: “The music community must take a leadership position on this most urgent of issues to support the work already being progressed by record labels to make their operations more sustainable. It means not just taking our own effective and co-ordinated industry action to respond to the climate crisis, but using the power of music to help inspire others in effecting meaningful change.”
Additional Signatory quotes:
Anna Johnson, Sustainability and Environment Officer, Involved Group (including Anjunabeats) said: “We welcome the Music Climate Pact bringing our sector together to achieve emissions reductions, and ultimately, decarbonisation at the scale and speed required to align with the 2015 Paris Agreement. Facilitating closer collaboration between music businesses, the Music Climate Pact is a much needed and timely initiative to support the transition towards a sustainable future.”
Paul Redding, CEO of Beggars Group (UK) said: “The Music Climate Pact shows the willingness of the whole music industry to work collaboratively on climate issues. Building on IMPALA’s project to develop a carbon calculator tool, all signatories will be pulling in the same direction on sustainability topics. This will help our industry achieve carbon reductions more efficiently as we carry out the same work, in the same way, at the same time.”
Christopher Ludwig, VP Global Digital Partnerships & Strategy of BMG said: “BMG is committed to taking responsibility for reducing its impact on the environment and achieving its climate goals. The Music Climate Pact has a useful role in helping companies address issues which cannot be dealt with individually and we are pleased to play our part.”
Nigel Adams, Founder of Full Time Hobby said: “The music industry, like any other, has to ask itself how it can respond to the Climate Crisis and having the Pact in place will play a part in that, directing the combined power of the music industry to drive structural change and reduce emissions. At Full Time Hobby, we’ve helped instigate the AIM Climate Action Group and Music Declares Emergency and believe strongly that working cooperatively and channelling the power of music to speak out about the Climate Crisis and calling for Government action is imperative.”
Peter Quicke, Co-CEO of Ninja Tune said: "Music is a powerful force for community and communication, from live shows to live streams, from music on social media to the simple sharing your favourite music with friends. And so we have a responsibility to ensure the power of music is used to help combat the climate crisis, that the voices of artists and labels are used to call for change. One key part of that is for music to reduce its own footprint, and to engage with our upstream and downstream partners in reducing their footprint, and so accelerate the response to the climate crisis - the Music Climate Pact is a big step along this path.”
Andy Hsueh, General Manager, Americas of Partisan Records said: “Partisan Records was eager to join the Music Climate Pact in our commitment to reduce the recorded music industry's carbon footprint. It is critical that our industry acts now and we're looking forward to working with the music community in combating climate change.”
Ben Swanson, COO of Secretly Group, said: “We’re excited to take our first step in this very important journey with our peers, as it will truly take a village to make the necessary progress in the music industry.”
Sony Music Group Executive Vice President for Philanthropy and Social Impact, Towalame Austin, said: “Sony Music Group is delighted to join the Music Climate Pact and is committed to playing its part in tackling the climate crisis. As a division of Sony Group, we are working towards achieving a zero environmental footprint by 2050 under the ‘Road to Zero’ long-term environmental plan and both expanding renewable energy use and reducing environmental impact in supply chains as part of Sony Group’s Green Management 2025 targets.”
Universal Music Group Executive Vice President, Chief Financial Officer and President of Operations Boyd Muir said: “UMG is proud to join the ‘Music Climate Pact,’ an important music community initiative reflecting our ongoing commitment to combating climate change. Since becoming a stand-alone company in September, we have established a dedicated Environmental, Social & Governance department that is overseeing this vital priority, including our purchases of renewable energy, offsets of greenhouse gas emissions, reduced supply chain footprint and dedication to the highest building standards (such BREEAM and LEED). We look forward to working with others in music to help address this critical issue.”
Warner Music Group Acting Chief Financial Officer, Lou Dickler said: “The scale of the global climate crisis demands that we work together to make real impact. We appointed a dedicated ESG leader earlier this year, and committed to releasing Warner’s first annual ESG report next year, which will help us hold ourselves accountable and transparently communicate progress to our stakeholders. Starting with an inventory of our carbon footprint, we’re developing an ESG platform and roadmap that will move Warner Music into a more environmentally sustainable future. We look forward to collaborating within our community, throughout the industry, and across sectors to deliver necessary change.”
Supporter quotes:
Alyssa Mark, Sr. Director Label Member Relations of A2IM said: "A2IM is proud to support the Music Climate Pact and its commitment to reducing carbon emissions within the music industry. Our membership comprises some of the most forward thinking labels who are actively working to tackle climate change in the independent sector and we firmly stand behind the mission of moving towards a more equitable and environmentally sustainable framework for our industry."
Karen Emanuel, CEO of Key Production Group said: “Key Production is proud to be a supporter of the Music Climate Pact which will utilise the strength of the music industry to work together and really make a change towards a more sustainable industry.”
Helen Smith, Executive Chair IMPALA: “Having adopted our programme and targets for the European independent sector earlier this year, it’s great to see collaboration across the whole industry. IMPALA’s carbon calculator be ready by the Spring and we hope it will make a big difference in helping companies track and reduce their emissions. We encourage all our member companies to sign up to the Pact.”
David Martin, CEO of The FAC (Featured Artists Coalition) said: “The FAC is proud to join other industry bodies in support of the Music Climate Pact. The commitments set out in the Pact, to decarbonise the recorded music sector, are vital. Across all aspects of society, the time for action is now if we hope to overcome the challenges of the climate crisis. Our sector must come together to collaborate, commit and enact change. The power that music has to influence and the potential that our industry has to lead mean that we can and should be at the forefront of the movement towards a cleaner, more sustainable future.”
Music Declares Emergency said: “We applaud AIM, the BPI and everyone else in creating the Music Climate Pact. Since the launch of Music Declares Emergency in 2019, we have seen increased action and conversation around sustainability and emissions in the UK music industry and this Pact offers the opportunity for a collective and quantifiable contribution from the recorded music sector to the greatest challenge of our times.”
Noemi Planas, General Manager of Worldwide Independent Network (WIN) said: "Music can change the world, and as an industry we owe it to ourselves and future generations to use its powers not only to preserve, but to enhance, our environmental resources to make this planet a better place.”
Follow #musicclimatepact for updates.
About AIM (Association of Independent Music)
AIM is the not-for-profit organisation representing and supporting the UK’s independent music community, which makes up over a quarter of the UK’s recorded music market. Now in its 22nd year, AIM’s members range from the largest, most respected record labels and associated music businesses in the world to DIY or self-releasing artists and the next generation of entrepreneurs in music - including 4AD, Black Acre, CTRL Music, Dirty Hit, Domino Recording Co, Hospital Records, Killing Moon Group, FAMM, Ninja Tune, Numbers, Transgressive, Secretly Canadian, Supernature, Warp, and XL Recordings.
AIM exists to level the playing field for UK independent music businesses – the beating heart of music - and provides access to the knowledge and contacts creative entrepreneurs need to create, build and win. AIM supports its members, not only through the difficult times, but also on a day-to-day level with practical support that makes a real difference to their lives and work, helping them take their businesses to the next level.
We fight for your rights and give you the tools to succeed. We work to bring independent voices together and represent our community to government, industry, press and the public.
AIM also shines a light on our powerful community with the annual AIM Independent Music Awards. Previous winners include Arlo Parks, Dave, Jazz re:freshed, Little Simz, Partisan Records, Ninja Tune, Scruff of the Neck and The xx.
About BPI (British Phonographic Industry)
The BPI champions the UK’s recorded music community, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL. The BPI’s membership consists of well over 500 independent labels and the UK’s three ‘majors’ – Universal Music UK, Sony Music Entertainment UK and Warner Music UK. Its total membership taken together accounts for around 85 per cent of legitimate domestic music consumption and 1 in 10 streams around the world.
The BPI promotes British music at home and overseas through its trade missions, the Music Exports Growth Scheme and The BRIT Awards, which it owns and organises. It administers The BRIT Certified Platinum, Gold and Silver Awards Programme, co-owns the Official Charts Company with ERA, and is home to The Mercury Prize. The BPI encourages and supports innovation and technology through its Music & Tech Springboard Programme, and additionally provides insights, training and networking with its extensive free masterclasses, networking events, Insight Sessions and reports alongside its communications and public affairs work.